Rashid ShobakiFounder @ ALTREX · Engineering leader · Product builder
15+ years building software products and leading engineering teams, from co-founding iaraby to Forto, Yassir and my own products today.
Where I've built and led teams
I help growing businesses put AI into daily operations, provide engineering leadership, and coach engineering leaders.
Through ALTREX · For businesses ready to move from AI experiments into daily operations.
Through ALTREX, we map how your work actually gets done, build an AI strategy around it, implement the first modules inside your existing tools, and train your team to run them, in an 8-week AI Enablement Sprint.
Explore ALTREXFor companies that need senior engineering leadership now.
I step in as an interim Engineering Manager or Head of Engineering to set up delivery processes, team structure and domain boundaries, and to grow the next leaders on your team.
Book a callFor new and growing engineering managers.
1:1 coaching based on the program I built to grow senior engineers into engineering managers: 1:1s, feedback, hiring, OKRs and running remote teams.
Book a callProducts
A company, products, and writing. I turn what I practice into things people use.
My company · Founder · April 2026 – Present
AI enablement for growing businesses
ALTREX helps businesses design and implement a custom AI strategy, from mapping how work actually gets done to AI systems running in daily operations and a team trained to run them.
The offer
Built at ALTREX
Early accessFounder & builder · English
A daily planner for your meetings and tasks
Tyar puts meetings from all your calendars and your tasks on one timeline, with follow-ups linked to the meeting where they were decided.
LiveFounder & builder · English
Better 1:1s and personal OKRs for managers
Each team member builds a five-dimension profile (strengths, team role, emotional intelligence, character, motivation), so managers can run focused 1:1s and set personal OKRs.
WaitlistFounder · Arabic
Flexible, tracked school transport in Jordan
School transport where families pay only for the rides they need (from 0.99 JOD a school day), with trained escorts, smart shared routes and live tracking in a parents' app.
LiveAuthor · Arabic
Practical tips for digital leaders, in Arabic
A newsletter in Arabic on productivity, remote leadership and using AI as a digital leader.
LiveAuthor · English
A daily system to lead your workday with focus
A 52-page guide with templates for the Pilot–Plane–Engineer system, a daily method for managing time, tasks, team and energy. Tyar grew out of this system.
Co-founder · Arabic
One of the first Arabic mobile app companies
Built and led engineering and content teams shipping mobile, web and Smart TV apps and games, including Fatoosh (2012), an early on-demand Arabic streaming app. Partnered with Microsoft and Yahoo Jordan.
Role
A few examples of building products and growing engineering teams.
Forto
Role: Engineering Manager
Context
A digital freight forwarder needed earlier visibility into shipment risks.
What I did
Outcome
87% customer usefulness score.
Forto
Role: Engineering Manager
Context
Joined at Series B; the company grew through Series C & D.
What I did
Outcome
Engineering grew from 30 to 120+ engineers; 3 senior engineers grew into engineering managers.
Forto
Role: Engineering Manager
Context
Customers did repetitive manual work to manage their shipments.
What I did
Outcome
Reduced customer manual work by ~20%.
Yassir
Role: Senior Software Engineering Manager
Context
Driver teams in the mobility domain hit slow, siloed processes across domains.
What I did
Outcome
Smoother cross-domain delivery and fewer deadline slips.
Leadership & coaching
At Forto, I created the Engineering Manager in Training program. I mentored on ADPList (2023–2025) and taught Node.js and Agile courses at Barmej (2019–2020).
Explore Teams →LinkedIn recommendation
Recommendations and client reviews from people I've worked with.
LinkedIn recommendation
I had the privilege of managing Rashid directly at Forto, where he proved himself to be an exceptional engineering leader. He is an incredibly self-driven individual who consistently goes above and beyond expectations. One of Rashid's notable strengths is his dedication to fostering the growth of both the team as a whole and the individuals within it.
Barzel Segal
Technology Executive & Board Advisor · ex-EVP Engineering, Forto
Managed Rashid directly at Forto
LinkedIn recommendation
I had the chance to work with Rashid for more than two years as peers (EMs at Forto), where he demonstrated to be a consistent and skillful leader, being able to dive deeper into engineering topics and equally capable of navigating more abstract matters such as people management, hiring efforts, career development for his direct reports…
Ulysses M.
Senior Engineering Manager
Peer engineering manager at Forto
LinkedIn recommendation
Since the beginning, he proved to be a key player for the team and took over one of our core systems, he participated actively in the planning and helped to shape the future of the project.
Josué Piña
Senior/Principal Software Engineer · API & Systems Architect
Managed Rashid directly
Client review
…where I was being challenged with structuring the systems and processes of my business using better digital tools, Rashid unfolded a valuable mindset: build a decision-making framework regarding systems and tools that I trust. … He is intentional, and it's clear he genuinely cares about the value his clients receive.
Dina Ala'eddin
Organizational & Executive Coaching and Consulting
Client
Client review
Rashid took me from the mess of leadership to be super organised, taught me how to document everything, tips and tricks how to lead my team, even how to solve some technical issues and using tools to automate tasks and reports.
Dina Mohamed
Art Director
Client
Client review
As a freelancer struggling with ups & downs, and facing the big challenge of moving from a technician to a team leader and remote founder, consulting Rashid was a must. … After our session, I had a few action steps that would help me face my challenge and grow.
Nadine Klayme
LinkedIn Strategist
Client
Experience
Apr 2026 – Present
ALTREX
AI enablement for growing businesses: the 8-week AI Enablement Sprint and AI products built inside client operations.
Oct 2024 – Present
Yassir · Contract (engineering management services)
Leading the Driver teams in the mobility domain: people and engineering management, system design, coaching.
Oct 2023 – Apr 2026
Leaders Anywhere
Built a platform and Arabic newsletter helping new leaders grow, plus Teams and the Pilot Plane Engineer guide.